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Innovation is the new management mantra. In an economic era marked
by accelerating change, hyper-competition and rapid commoditization,
it’s now the only option companies have left. CEOs everywhere
might acknowledge this fact, but in most organizations innovation
is still more rhetoric than reality - more buzzword than core
competence. Indeed, making innovation a deep, corporate-wide
capability remains one of the great challenges of our times.
This book aims to change that. It gives
managers a blueprint for building a corporate innovation system
that actually works.
Based on years of experience with some of the world’s most
innovative companies, Innovation to the Core does what no other
book on this subject has ever done: it gives readers a practical
and structured guide to building and deploying an enterprise-wide,
innovation capability. This groundbreaking book offers companies
a market-proven process for out-innovating the competition, creating
new wealth and making innovation a corporate way of life.
By reading this book you’ll discover:
• How to make innovation an enterprise-wide capability that
involves the whole organization
• How to rapidly enlarge and enhance your innovation pipeline
with breakthrough ideas
• How to systematically innovate across all the components of
your business model
• How to dramatically improve the efficiency of your innovation
spending
• How to use the power of IT to enable and manage innovation
across the enterprise
• How to put systems and processes in place that make innovation
self-sustaining
• What you as a leader – or front-line innovator – can
do on Monday morning to start making innovation happen inside
your organization
Innovation to the Core provides an action
plan that can help you make innovation a deep, systemic capability
in your own company,
and it showcases several organizations where enterprise-wide
innovation is already a reality. It explains what works and what
doesn’t, and how your company can successfully overcome
innovation’s various challenges and conundrums.
If innovation is now the #1 priority
on your own management agenda – and if it isn’t it should be! – then
this book for you.
Media Inquiries Please Contact:
Sandra Goroff-Mailly & Associates,
inc.
+1 - 6l7 - 375 - 9013
sgma@aol.com
Advance praise for Innovation to the Core |
“ This outstanding book opens the black box of innovation, moving
it from a noble aspiration to a set of organizational realities.
The book is comprehensive, pragmatic and accessible, providing
ideas that will be useful from the CEO to the shop floor. Skarzynski
and Gibson have cracked the innovation code!”
Dave Ulrich,
Professor, Ross School of Business, University of Michigan
Co-author, Leadership Brand
“At last, a book that tells us
what innovation really is and how we can embed it into the
DNA of our companies. A splendid
guide book with terrific examples.”
John Naisbitt, author Megatrends
“This is a breakthrough book that radically challenges
the way we think about innovation. It shows us that innovation
is not the sole province of hot teams working in technical R&D,
product development or design. Instead, the authors establish
a new paradigm for organizing innovation that involves everyone
in the company, all the time—as well as many minds on the
outside. Innovation to the core will have a profound impact on
management thinking.”
Stefano Marzano,
CEO & Chief Creative Director,
Philips Design
“Innovation to the Core is one
of those rare business books that live up to what the title
promises. This excellent
and exciting work is a must-read for managers whose survival
is dependent on how to create the new and innovative."
Fons Trompenaars, author Riding the Whirlwind, creating a
sustainable culture of innovation"
“Up till now, innovation has been a religion without a
bible. Skarzynski and Gibson’s new book fills the void
with an overall vision and a concrete plan of action.”
Al Ries, co-author, The Origin of Brands
“In a time awash in books about
innovating around the edges, Skarzynski and Gibson give us
a serious study of how to
deeply embed innovation and make it part of cultural change.”
Kevin Maney, technology columnist and author of The Maverick
and his Machine
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Rethinking the future
Rethinking
Business, Principles, Competition, Control & Complexity,
Leadership, Markets, and the World
By Rowan Gibson
With a foreword by Alvin Toffler
Featuring original contributions
from Charles Handy, Stephen Covey, Michael Porter, CK
Prahalad, Gary
Hamel, Michael Hammer, Eli Goldblatt, Peter Senge, Warren
Bennis, John Kotter, Al Ries & Jack Trout, Philip
Kotler, John Naisbitt, Lester Thurow, Kevin Kelly
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Rethinking the future (Nicholas Brealey Publishing) is Rowan
Gibson’s international business bestseller, which is
published in 23 language editions. As its title indicates,
the book’s focus is on rethinking the world of
business, technology and economics in an era of disruptive
change. To
date it has sold hundreds of thousands of copies worldwide.
The book has been No.3 in the Financial Times best-seller list
(UK) and has reached top ten status in several other countries.
Rethinking the future brings together a unique collection of
Rowan’s interviews with some of the world’s best-known
business thinkers: Charles Handy, Stephen Covey, Michael Porter,
CK Prahalad, Gary Hamel, Michael Hammer, Eli Goldratt, Peter
Senge, Warren Bennis, John Kotter, Al Ries, and Jack Trout, Philip
Kotler, John Naisbitt, Lester Thurow and Kevin Kelly; with an
introduction chapter by Rowan Gibson and a foreword by Alvin
and Heidi Toffler. Together, these great minds define the new
paradigm that will revolutionise business and society in the
21st century.
Rethinking the Future recognizes that, everywhere we look today, powerful new
forces are reshaping the world that we thought we knew. Traditional boundaries
between industries, disciplines and countries are rapidly blurring, and the
old rules of management no longer make sense in a post-industrial world.
Rethinking the Future is about a world of increasing uncertainty in which the
very nature of work, of organizations and of economics is changing. It looks
at how organizations can be redesigned to survive and thrive in today’s
hyper-competitive global environment. How they can learn to adapt to change
and dramatically improve their performance. And how they should be ‘managed’,
if at all.
Rethinking the Future examines the changing role of the leader and the powerful
influence of corporate culture. And it probes the universal principles and
values that ultimately govern the success of any leader or organization. It
also looks at strategies for creating tomorrow’s markets, which will
be driven by new demographics, new global structures and new technology.
Most importantly of all, the book gives readers a framework for understanding
the big picture. It provides a panoramic perspective that puts all the pieces
together in a coherent and easily understandable context. In fact, it represents
an entire bookshelf condensed between two covers - a business education for
the 21st century.
Rethinking the Future is essential reading for anyone concerned with business
success beyond the next quarter.
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Reviews |
“
Rowan Gibson has assembled the dream team of business thinkers.
The strength of the book rests in its cast of characters. Its
members are some of the biggest names in business, and reading
them in a single, bound volume is like passing through a business
hall of fame... seeing these theories backed one on top of the
other is insightful in itself. Rethinking the future is a great “thinking” book...
it certainly will provide a sneak peak at what’s coming
tomorrow.”
- Sales and Marketing Development
“This assembles an all-star gala: Handy, Covey, Porter,
Prahalad, Hamel, Hammer, Senge... An excellent introduction to
these men’s work from their own lips. If you’ve ever
wanted to see the way of the future, this book is for you. It
brings together the thoughts of some of the most well-known business
gurus on the changes that organizations will have to adapt to
in the future. The book contains some fascinating insights on
rethinking markets, principles and competition.”
- Management Consultancy
“Rowan Gibson has demonstrated
editorial skills of an exceptionally high quality... The various
essays are, without
exception, informative, challenging, thought-provoking and well
worthy of perusal.”
- Modern Management
“Gibson’s triumph has been to gain an audience
with no fewer than 16 top business thinkers, all of whom have “guru” status.
Not only that, but he has managed to weave their loosely connected
insights into a useful map of the main issues. Based on one-to-one
interviews, the book’s conversational style makes the ideas
more accessible.”
- People Management
“Managers will realise that this book is invaluable for
the insights it offers in ‘strategic thinking’ -
that vital activity which organisations and their leaders must
undertake if they wish to understand underlying market trends
and be ‘top dog’ in the future through taking action
now. Rethinking the future tackles this world of increasing uncertainty
head-on.”
- Management Skills and Development
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Comments from readers: |
“I've just finished re-reading your book "Rethinking
the Future" It is one of the best books I've read on the
future.”
Anthony Sive, Terraplanet, USA
“A wonderful book.”
Ramesh
Kaul, Dy. General Manager, State Bank of India
“Compelling, great, inspirational. It’s ‘turn
up the volume' stuff for the mind.”
Lars, Holland
“Maybe the best management book I have ever read.”
Ivan
Petkov, Bulgaria
“I am a management student at Brunel University, and your
book has guided me through my course, exams, as well as helping
me too get an A+ in my assignment. Many thanks.”
Amanda
Burke, Final Year Management Student, Brunel University, UK
“ I was so excited about your book that I read through it twice within
four days.”
Habib Drammeh, Gambia
“I took 'Rethinking the Future' with me on holiday as my 'keep myself up
to date' reading project and was delighted to find it such an engaging and enjoyable
read. The content was both inspiring and thought provoking - plenty to think
about in every chapter. The book makes a fantastic contribution at the beginning
of this millennium.”
Aly McNicoll, Credos Associates, New Zealand
“I have found your book an invaluable tool. It currently serves as my business "bible".
Justin Kennedy, Dublin, Ireland.
“I've just read and enjoyed the depth and pace of your
book Rethinking the Future. Thank you for your inspiration.”
Joan Blaney, National Programme Director, Scarman Trust, UK
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